Archive for April, 2011

Dream big – a conversation with Jack Canfield with Steve Harrison
April 20, 2011

 

Hi folks, I just got off a a conference call with Jack Canfield, here are some notes.

3 things his coach Clement taught him!.
Dream “It doesnt take anymore time to dream big, than when you dream small”. Jack Canfield
Puck – Get around to it.. His coach would encourage folks to ACT.. People who act on their ideas become successful
Visualise your goals – there is a difference between visualizing and fantasizing.  Goals are his ( JC) screen saver!  Everybook has the potential to change your life. 

Goals help you to accomplish three things

a) You start to believe
b) You start program your mind
c) You think positively and selectively
d) You start affirming those thoughts and act on them

JCs tips for networking

Be a part of professional associations and industy bodies
Develop a network

Satellite Video Tour – Through the satellite Radio shows, virtual book tours and teleseminars can be booked and recorded for marketing outreach. Take a week off and then the book sales drop..  Relentless forays into the market yields results.  Radio shows will be the arrowhead for any retail marketing in the USA. Internet Radio shows are also relevant to you because you never know who will be the connector to another series of people. Constant and never ending PR is the only way!.

Bypass Marketing – Research done by book publishers found that only one in 7 buy it by walking..  Taking the books to places where you dont normally expect books to be found. Bakeries,( Best thing since sliced bread)  Gas stations, anyplace where they have to wait, Try and get them into a new venue.  Go beyond the bookstores!. Airports, train stations,

Network – with a win for the other person, win for you and win for the ultimate person you want the book do.. Do a list of twenty possible things that you can ask the person do for you and what you could do for them. Have a giver mindset, sharing mindset as demonstrated by the Chicken Soup authors coauthors in various countries, various fields like Baseball, Golf, 

One key lesson that they should act – for prospective authors

a) Have a great book – learn the craft, get feedback, review and grade it by many others ( suggested no 40)
b) Take seminars, get coaching, sit at the feet of the masters, learn more to earn more ( He spent 18000 dollars the first year) Half of the first year’s income… Become a Master – Someone who can literally handle any situation and deliver results.  No one can take away what is in your head. They can take away your home, money, etc… but what is in your head, no one can take stuff away..

What are the leverage points to sell books in great numbers?
Work with top authors, top agencies, trainers and coaches. Share what you learnt and others will contribute.How to cope with rejections, how to use the law of attraction, syndicated column techniques, airports, airline magazines, repurposing material, webinars, seminars, coaching podcasts,  free exposure through grass roots marketing,

Thanks Jack and Steve for an inspiring session.

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no one’s listening
April 18, 2011

if everybody is blogging, facebooking, twittering and linking, who is listening. Perhaps it’s time to pause from this frenetic cacophony and listen in.  I wonder, if I am talking to myself, when no one’s listening. A leader who thinks he is a leader when no one is following him is merely taking a walk. Leaping off from there, I wonder if anyone cares what I think!.  Sure, I am a diamond in the rough, and can come up with some dazzling, blinding insights ocassionally but really, honestly does anyone care?

What do I care? What do I care about, so much that I am willing to drop everything in pursuit of that single-minded goal?  The answer may not lie out there,  I’ll be back after i find the answer, pray for me!

lessons from Forrester Marketing Summit in SFO
April 14, 2011

a) Content is King – Will continue to rule, despite popular choruses to the contrary. Sat through a dizzying amount of case studies where great content was pivotal to any break through success.

b) Lead generation rises to the top as the most compelling strategic objective for B2B Marketers.  This one was my favorite as many myths were debunked about how we often hide behind clouds of brand building and thought leadership. Not that either of these terms are mutually exclusive but how we continuously feed the sales pipeline will determine the future of marketers.

c) Social media will constitute a lion’s share of the digital marketers portfolio. While traditional marketing tools will continue to play a key role, how fast and how viral do you get your message out will increasingly determine your success. 

d) Integrating all these channels will be the job of the marketer.  Keeping the tactical as well as the big picture in mind will be the challenge, in an increasingly complex and changing environment.

The Final Summit – A Book review of the best book of the year, 2011
April 11, 2011

 

The Book by Andy Andrews is based on two fundamental premises a) Humankind is slipping inexorably on a self-destructive path and b) There is a possibility of a collective and individual restoration, provided we come to one brilliant ephiphany, the make or break decision that will determine our world.

Andy’s style that we came to know through his earlier work, is a mix of sheer creativity and imagination. He extends his previous journey metaphors and continues his conversation around the overarching metaphor of a summit which involves a few historical and religious figures.  As the conversation unravels, he posits that we are on the cusp of a tremendous upheaval and unless we make a deliberate move, we are spiralling away from “successful civilization”

The entry point of each of the visitors to the Summit is intriguing and quite dramatic. For example as he ponders the death of his beloved wife and is caught in a vortex of emotion, his first visitor appears in a rather startling manner. Another character is introduced through the trademark mannerisms and visual cues we have come to associate the famous historic figure with, over the years.

The book is full of concentrated  nuggets
 of insights. For example,
Andy says the “Principle of the path” determines the specific direction in which we journey. And that destination for which we should strive is one of a successful life, not neccessarily a life of success” In the conversation with another French heroine, he cites “Hope sees what is invisible, feels what is intangible, and achieves what most considers impossible”

As the journey unravels, each visitor brings an insight that almost convinces David the protagonist of the single solution that mankind faces and is predictably shot down by Angel Gabriel. They endeavour to piece the jigsaw puzzle together with each visitor’s declaration as an essential component.” Wisdom, he opines is the attribute that prevents one from becoming entangled in situations where one needs wisdom”. The author then gets serious and says “Wisdom is the ability to discern”. It is our perspective on life – our balance, our harmony.

Without giving away too much, all I can say is very few books can offer “wisdom” in a such a compelling manner. Go for it….

Finding our way again – Brian Mcclaren
April 10, 2011

Brian McClaren is a  writer with his eyes firmly fixed in the past.  Sample this ” When we lose our way, then we lose our next generation and Perhaps after a few generations, we’ll face extinction”
“The spiritual life is less science than art, and like any art it is learned through apprenticeship”  These quotes give us a sense of how he views the flow of time and the march of mankind in a large panoramic view, rather than either viewing history, the present and future in three different dimensions.

In my opinion, American society with its Individualistic orientation finds it slightly unnatural to be a community. In that context, Mcclaren calls us all to  view Ancient practices. He begins the narrative by pointing that all the three major Judao, Christian and Islamic world views are built on the metaphor of a journey and its associative properties of adventure, excitement and faith in the unknown.

The book also reminds us that the balance between activism and solitude, between faith and action,  principle and practice, the past and the future. “The way of the community”, he opines” “is about the inward journey, not the inward journey into me, but the inward journey into we”. For example, he cites ” Liturgy is a thoughtfully designed, time tested set and order of communal spiritual practices that must be adapted and updated as needed for the times and communities in which it is employed”  A wise reminder to a world that rushes to embrace a culture of everything new and anything novel”

“We being moving forward by looking back” If we ever lose our way.. Good read.